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Fey Fey Worldwide is a fashion brand currently based in New York City, which aims to explore modern femininity in a humorous and alternative way.

© 2025

Working Man

Worldwide, LLC.

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Collection, Kids Forever

Montreal

13 March 2024

“In my effort to dress like a grown-up, an endeavor emerged FUTILE.”

In a challenge to conventional maturity, Fey Fey Worldwide proudly presents its Fall/Winter 2024 collection, "Kids Forever." This collection is a sartorial contradiction, seamlessly merging the earnest with the unexpected. At first glance, it presents classic adult wear, featuring sharp blazer sets and sophisticated cocktail dresses. Yet, a closer look at each piece reveals inventive twists that defy the norm, crafted to appear awkwardly out of place in the adult world with narrow shoulder silhouettes, awkward double ties, and weirdly positioned glove-shaped pockets. True to the brand's hallmark, the collection also features transformative elements and sheer materials for inappropriate parts.

The campaign/lookbook for 'Kids Forever' excitingly portrays a simulated rave scene. Each photograph, seemingly captured by a party photographer, exudes the raw energy and spontaneity of a night out, yet every detail is meticulously staged. This juxtaposition of planned chaos mirrors the collection’s theme of deliberate incongruity.

DESIGN/CREATIVE DIRECTOR Fey Fey Yufei Liu

DESIGN ASSISTANT Jérôme Spira, Mimi Nan Jiang

STARRING Amal Akil, Hyunji Nam, Long Xi Vlessing, Flo Quirion, Grace Feiler

ART DIRECTOR/STYLIST Shahan Assadourian 

STYLIST ASSISTANT Calla Mcinnes 

STYLIST ASSISTANT Ciggaria Abdulrazaq 

PHOTOGRAPHER Fatine-Violette Sabiri 

LIGHTING DIRECTOR: Fraser Place 

PHOTOGRAPHER ASSISTANT Paras Vijan 

CASTING DIRECTOR Michele Arismandez

MAKEUP DIRECTOR: Carole Methot

MAKEUP ASSISTANT Katie Steinstra