New York, NY - On July 20th Fey Fey Worldwide (FFW) showcased its Autumn/Winter 2024 Ready-To-Wear collection via a performance titled “NYC Lucky House” presented by Apts for Rent. A virtual showing was available for remote audiences through the OnlyFans streaming service.

FFW’s AW24 collection is anchored by the concept of the “house” and incorporates its adjacent thematics into its design and presentation. FFW seeks to create a bridge between the perspectives yielded by one’s childhood in relation to the emotionality of one’s home – memories of which continue to saturate and bleed into one’s adult life, affecting how they move through, see and build their respective world’s. The presentation element of the performance forms an analogy between the human body and a house, exploring the connection between personal intimacy and domestic space.

The performance consisted of 9 models. One of the models, Ruby, played the role of the Apts for Rent broker while the other models brought to life the looks from the AW24 collection – transforming them into playful, sculptural characters in scenes of girlish intrigue. Upon entry, guests were asked to wear the branded shoe covers before embarking on the Open House tour of the Chinatown property. Ambient music was interspersed with an AI-generated broker’s voiceover, filling the room and setting the scene all whilst FFW rendered its own picture of contemporary femininity.

Apts for Rent presents an immersive viewing experience for FeyFeyWorldwide’s A/W24 collection. On July 20th, an Apts for Rent broker will host walk-through open house tours, offering guests the opportunity to view available FFW units, complete with fixtures in lace and wool, modeled playfully in 4D. A virtual showing will be available for non-present audiences through the OnlyFans streaming service.

SHOWTIME, a mockumentary film narrating the process behind the making of an imaginary fashion show, as an integral part of Fey Fey Worldwide Spring/Summer 2024 collection a soft fashion designer. SHOWTIME is directed by Lishan Liu and co-written by Liby Hays. All cast members involved are friends and actual participants in the fashion industry who play themselves. And everyone on screen is wearing clothes from Fey Fey Worldwide S/S24. The maker is the wearer!

Starring Fey Fey Yufei Liu, Ranxelle Soria, Nat Carlson, Liby Hays, Joyce Keokham, Jackie Shuya Tan, Ninghui Yang, Aaron Atsuo Shanmugaratnam, Mimi Nan Jiang, Ruby Rodgers, Chloe Cowan, Precious Star, Violet Elizabeth Batista, Mannat Kaur, Naicha Mercier, Amigo, Eddie Yu and Sebastian Bidegain

Teaser for SHOWTIME.

STARRING Liby Hays BOX DELIVERY Sebastian Bidegain, Eddie Yu

Chalky was speeding home in his car, passing a field. He stopped at the side of the road and came down to take a leak. At this time, a gust of wind blew the hat on Chalky's head away. Looking at the hat flying in the air, Chalky's thoughts also chased away, his mind suddenly woke up in the middle of the night, opened his eyes and saw his wife sitting on the toilet humming and peeing. Messy hair fluffed on top of his wife's head with strands of hair hanging loose in front of the face, nearsighted Chalky only remembered that wonderful pink silhouette with a watery haze that soon led him to sleep again. He came back to serious thoughts: "When I pee, I miss my wife the most." At this moment, he loves his wife so much that he returned to the car and just wanted to get back to her immediately.

Love your wife, Fey Fey Worldwide

Costume Design for video The Protagonist, directed by Peng Ke.

Commissioned by Being Theoria - 4th Hangzhou Triennial of Fiber Art

Single-channel video, color, sound; 15:45 minutes After visiting the Misai Silk Factory, the artist was fascinated with an intuitive and instinctive sensory stimulation. In the rainy days of late winter and early spring, the steamy factory floor was primitive and lively. The air is filled with the smell of dilapidated animal carcasses in boiling water, and the salty smell of sea water. The large-scale industrial machinery echoes the slender and skillful movements of the female factory workers, and the small, wrapped and round cocoons cycle back and forth in the cold and stiff machine, the whole factory looks like a huge interwoven heterogeneous creature.

"The Protagonist" is a semi-fictional narrative single-channel video. Segments in the work include field reports, interviews shot indoors and parody. During multiple visits, the artist recorded the production space of Misai’s century-old silk factory, from silkworm spinning to raw silk making. The team also made jewelry pieces for the female workers to wear while working. Several"protagonists" dressed in costumes also appeared in the work. They shared stories about their distress, comfort, tasks and the meaning of labor as a cocoon-shaped person in the collective society.

100% Air Purse on Billboard! Where? In Madrid.

100% Air Purse on Billboard! Where? In Madrid.