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Collection, Kids Forever

Collection, Kids Forever

“In my effort to dress like a grown-up, an endeavor emerged FUTILE.”

In a challenge to conventional maturity, Fey Fey Worldwide proudly presents its Fall/Winter 2024 collection, "Kids Forever." This collection is a sartorial contradiction, seamlessly merging the earnest with the unexpected. At first glance, it presents classic adult wear, featuring sharp blazer sets and sophisticated cocktail dresses. Yet, a closer look at each piece reveals inventive twists that defy the norm, crafted to appear awkwardly out of place in the adult world with narrow shoulder silhouettes, awkward double ties, and weirdly positioned glove-shaped pockets. True to the brand's hallmark, the collection also features transformative elements and sheer materials for inappropriate parts.

The campaign/lookbook for 'Kids Forever' excitingly portrays a simulated rave scene. Each photograph, seemingly captured by a party photographer, exudes the raw energy and spontaneity of a night out, yet every detail is meticulously staged. This juxtaposition of planned chaos mirrors the collection’s theme of deliberate incongruity.The campaign's unintentional "photobombing" moments infuse unscripted authenticity, capturing the collection's essence of confidently navigating social spaces with a nostalgic charm.

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Traveling Studio, Seoul and Beijing

Traveling Studio, Seoul and Beijing

Fey Fey Worldwide studio travels to Seoul and Beijing in huge boxes (!?) ... Team (?) Cardboard man (!)

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Show, SHOWTIME

Show, SHOWTIME

September 12, at 8:00PM: Fey Fey Worldwide premieres SHOWTIME, a mockumentary film narrating the process behind the making of an imaginary fashion show, as an integral part of Fey Fey Worldwide Spring/Summer 2024 collection a soft fashion designerSHOWTIME is directed by Lishan Liu and co-written by Liby Hays. All cast members involved are friends and actual participants in the fashion industry who play themselves. And everyone on screen is wearing clothes from Fey Fey Worldwide S/S 24.

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Collection, I Love My Wife So Much!

Collection, I Love My Wife So Much!

It must be something stupid and profound at the same time. WIFE is your love, your desire, your projection, your ideology. You have lots of thoughts in mind. But all you can say is “I LOVE MY WIFE SO MUCH”.

Collection Presentation in Sculpture Center with Viscose Journal 03 Launch.

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Show, Fashion To Suffer By

Show, Fashion To Suffer By

A suffering tragedy to celebrate a new start of Fey Fey WORLDWIDE. While the red drape opens, fey-fey sacrifices all her body and hearts to the fabric of suffering. "Fashion is such a drag, design is such a drag, sewing is such a drag, presentation is such a drag, models wear it drag, selling is the greatest drag of all. I want to give up. I wish the suffering would end. My destructive gene still calls me back toward it. No more hesitation, This is the decision. This is gambling. Since then, I decided to devote myself to the FASHION TO SUFFER BY."

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Collection, Slowly But Surely Take Up Space

Collection, Slowly But Surely Take Up Space

The project started with my investigation of contemporary femininity in what women wear. While men in 2020s no longer need to imply their social status through their outfit anymore, women are still judged by society based on their clothing. Women often change ourselves, and adjust our behavior to carry the weight of how female bodies are treated in the society. With a struggle to be respected, contemporary women dress to be elegant, be sexy, be tender, and also dress to be wise, be virtuous, be skilled, be professional, and equally capable to men. Personally, as an asian women residing in western countries, I am disturbed by how I always inevitably “choose” to dress up, to be taken seriously by others. I put the “right” clothes on for different occasions. The “proper, professional” clothes make people nicer to me. But I feel smaller.My presense is indifferent. The space has eaten me. I am tired of being pushed back, against subtle violations of my femininity. The ideas is that women not only laugh at jokes but also make the jokes. Humorously playing the tension between “space” and “female iconography”, I decide to take up space. I am serious about being unserious. Being rude to those who are used to be making myself small, the collection of clothes is about my presence now. The bigger the clothes inflates, the larger the space I occupy. It was always my space, but now they are aware and they move aside.

Using symbols and metaphors which are commonly connected to females, and also familiar fabrics and prints associated with everyday womenswear, however in an unexpected assembling, I intend to show genuine stories of 100% women: female boss, worker, celebrity, office lady, wife, mother, daughter... myself, as well as the “invisible” female labor who make my clothes in the factory. Transforming from understated everyday clothes silhouette, the garments inflate to just giant weird shapes, SHE Slowly But Surely Takes Up Space. Homonymous Performance in Capc Musée d’art contemporain de Bordeaux, 21 May 2022

Feyfey Worldwide – Présentation de collection dans L’Académie des Mutantes.

L'ACADÉMIE DES MUTANTES // FEY FEY WORLDWIDE Mode ‒ Activation de collection // L'Académie des Mutantes // https://www.capc-bordeaux.fr/en/node/2126

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Collection, "casual party": A Study of Casual

Collection, "casual party": A Study of Casual

Relaxed and unconcerned.made or done without much thought or premeditation. done or acting in a desultory way.done or acting without sufficient care or thoroughness.not regular or permanent.employed or established on a temporary or irregular basis.(of a sexual relationship or encounter) occurring between people who are not regular or established sexual partners.happening by chance; accidental.without formality of style or manner, in particular (of clothing) suitable for everyday wear rather than formal occasions.

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Publication, 2020 Magazine: Hairstyle Helmets

Publication, 2020 Magazine: Hairstyle Helmets

Collaboration with 2020 Magazine. An annual guide for the year that’s about to start. This, 00, is the first issue. A yearbook made from different perceptions about what's to come. Taking the idea from the fashion calendar, 12 authors from different branches are presenting their vision about the ideas, images and trends for 2020 that have been developed from the year before. An exercise about the immediate future from 12 different perspectives, one for each month.

Fey Fey Worldwide, as one of the 12 authors, contributes the visionary project "Hairstyle Helmets". Commencing with an assemblage of physical bike helmets adorned with an array of wig and fur-based hairstyles, the project gradually evolves into a collection of 3D renderings depicting various hairstyles in the context of hair loss city commuters — an engaging facet incorporated into the magazine's astrology predictions, reminiscent of the classic content found within traditional publications.

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Collection, office vs. bedroom

Collection, office vs. bedroom

A collection balances a fold idea between formality and intimacy, office-wears and bedroom-wears.