What happens when city girls go camping - not prepared, not practical, but stepping into an uncanny dream? They don’t pack. They just find things along the way.

But what they find aren’t survival tools. They’re stones. Weird ones. Solid, impractical, oddly essential. A collection begins.

Fey Fey Worldwide’s Spring/Summer 2025 Collection, Packing on The Go, explores this playful contradiction - the excitement of adventure to the wild colliding with the absurdity of being unprepared. The pieces channel the spirit of bags but through an abstract, unpractical lens. Backpacks dissolve into graphic straps on shirts. Drawstring bags become voluminous shoulder dresses. Picnic bundles drape into hybrid skirts and goddess-like gowns. Utility bags are reimagined with handmade nettings, ready to carry trinkets, keychains, plushies - souvenirs from a journey with no plan.

The designer's favorite feature is the Packing Listing print - a full print of stones, their shapes standing in for “essentials” on this surreal trip. As if, in this world, the only things worth carrying are the ones that can’t be used. The collection also introduces plushie versions of these strange stones, soft relics of a trip that was never about the destination.

Amidst the layers of absurdity and fantasy, graphic tees emerge -s Mermaid / Unicorn / Faerie splashed across the front, embodying a city girl’s wild, untamed alter ego. It’s a whispered daydream, a playful escape into the mythical, woven into the fabric of the journey.

Packing on The Go is for those who embrace the unknown with wide-eyed curiosity, who find meaning in what others overlook. After all, what’s a packing list if you never really needed to pack?

In the past months, I have been collecting strange stones...

https://odyxxey.com/radio/2024#OB0483

“In my effort to dress like a grown-up, an endeavor emerged FUTILE.”

In a challenge to conventional maturity, Fey Fey Worldwide proudly presents its Fall/Winter 2024 collection, "Kids Forever." This collection is a sartorial contradiction, seamlessly merging the earnest with the unexpected. At first glance, it presents classic adult wear, featuring sharp blazer sets and sophisticated cocktail dresses. Yet, a closer look at each piece reveals inventive twists that defy the norm, crafted to appear awkwardly out of place in the adult world with narrow shoulder silhouettes, awkward double ties, and weirdly positioned glove-shaped pockets. True to the brand's hallmark, the collection also features transformative elements and sheer materials for inappropriate parts.

The campaign/lookbook for 'Kids Forever' excitingly portrays a simulated rave scene. Each photograph, seemingly captured by a party photographer, exudes the raw energy and spontaneity of a night out, yet every detail is meticulously staged. This juxtaposition of planned chaos mirrors the collection’s theme of deliberate incongruity.

Fey Fey Worldwide studio travels to Seoul and Beijing in huge boxes (!?) ... Team (?) Cardboard man (!)

September 12, at 8:00PM: Fey Fey Worldwide premieres SHOWTIME, a mockumentary film narrating the process behind the making of an imaginary fashion show, as an integral part of Fey Fey Worldwide Spring/Summer 2024 collection a soft fashion designer. SHOWTIME is directed by Lishan Liu and co-written by Liby Hays. All cast members involved are friends and actual participants in the fashion industry who play themselves. And everyone on screen is wearing clothes from Fey Fey Worldwide S/S 24.

It must be something stupid and profound at the same time. WIFE is your love, your desire, your projection, your ideology. You have lots of thoughts in mind. But all you can say is “I LOVE MY WIFE SO MUCH”.

Collection Presentation in Sculpture Center with Viscose Journal 03 Launch.

A suffering tragedy to celebrate a new start of Fey Fey WORLDWIDE. While the red drape opens, fey-fey sacrifices all her body and hearts to the fabric of suffering. "Fashion is such a drag, design is such a drag, sewing is such a drag, presentation is such a drag, models wear it drag, selling is the greatest drag of all. I want to give up. I wish the suffering would end. My destructive gene still calls me back toward it. No more hesitation, This is the decision. This is gambling. Since then, I decided to devote myself to the FASHION TO SUFFER BY."

The project started with my investigation of contemporary femininity in what women wear. While men in 2020s no longer need to imply their social status through their outfit anymore, women are still judged by society based on their clothing. Women often change ourselves, and adjust our behavior to carry the weight of how female bodies are treated in the society. With a struggle to be respected, contemporary women dress to be elegant, be sexy, be tender, and also dress to be wise, be virtuous, be skilled, be professional, and equally capable to men. Personally, as an asian women residing in western countries, I am disturbed by how I always inevitably “choose” to dress up, to be taken seriously by others. I put the “right” clothes on for different occasions. The “proper, professional” clothes make people nicer to me. But I feel smaller.My presense is indifferent. The space has eaten me. I am tired of being pushed back, against subtle violations of my femininity. The ideas is that women not only laugh at jokes but also make the jokes. Humorously playing the tension between “space” and “female iconography”, I decide to take up space. I am serious about being unserious. Being rude to those who are used to be making myself small, the collection of clothes is about my presence now. The bigger the clothes inflates, the larger the space I occupy. It was always my space, but now they are aware and they move aside.

Using symbols and metaphors which are commonly connected to females, and also familiar fabrics and prints associated with everyday womenswear, however in an unexpected assembling, I intend to show genuine stories of 100% women: female boss, worker, celebrity, office lady, wife, mother, daughter... myself, as well as the “invisible” female labor who make my clothes in the factory. Transforming from understated everyday clothes silhouette, the garments inflate to just giant weird shapes, SHE Slowly But Surely Takes Up Space. Homonymous Performance in Capc Musée d’art contemporain de Bordeaux, 21 May 2022

Feyfey Worldwide – Présentation de collection dans L’Académie des Mutantes.

L'ACADÉMIE DES MUTANTES // FEY FEY WORLDWIDE Mode ‒ Activation de collection // L'Académie des Mutantes // https://www.capc-bordeaux.fr/en/node/2126

Relaxed and unconcerned.made or done without much thought or premeditation. done or acting in a desultory way.done or acting without sufficient care or thoroughness.not regular or permanent.employed or established on a temporary or irregular basis.(of a sexual relationship or encounter) occurring between people who are not regular or established sexual partners.happening by chance; accidental.without formality of style or manner, in particular (of clothing) suitable for everyday wear rather than formal occasions.

Collaboration with 2020 Magazine. An annual guide for the year that’s about to start. This, 00, is the first issue. A yearbook made from different perceptions about what's to come. Taking the idea from the fashion calendar, 12 authors from different branches are presenting their vision about the ideas, images and trends for 2020 that have been developed from the year before. An exercise about the immediate future from 12 different perspectives, one for each month.

Fey Fey Worldwide, as one of the 12 authors, contributes the visionary project "Hairstyle Helmets". Commencing with an assemblage of physical bike helmets adorned with an array of wig and fur-based hairstyles, the project gradually evolves into a collection of 3D renderings depicting various hairstyles in the context of hair loss city commuters — an engaging facet incorporated into the magazine's astrology predictions, reminiscent of the classic content found within traditional publications.

A collection balances a fold idea between formality and intimacy, office-wears and bedroom-wears.