Collection, Packing On The Go

What happens when city girls go camping - not prepared, not practical, but stepping into an uncanny dream? They don’t pack. They just find things along the way.

But what they find aren’t survival tools. They’re stones. Weird ones. Solid, impractical, oddly essential. A collection begins.

Fey Fey Worldwide’s Spring/Summer 2025 Collection, Packing on The Go, explores this playful contradiction - the excitement of adventure to the wild colliding with the absurdity of being unprepared. The pieces channel the spirit of bags but through an abstract, unpractical lens. Backpacks dissolve into graphic straps on shirts. Drawstring bags become voluminous shoulder dresses. Picnic bundles drape into hybrid skirts and goddess-like gowns. Utility bags are reimagined with handmade nettings, ready to carry trinkets, keychains, plushies - souvenirs from a journey with no plan.

The designer's favorite feature is the Packing Listing print - a full print of stones, their shapes standing in for “essentials” on this surreal trip. As if, in this world, the only things worth carrying are the ones that can’t be used. The collection also introduces plushie versions of these strange stones, soft relics of a trip that was never about the destination.

Amidst the layers of absurdity and fantasy, graphic tees emerge -s Mermaid / Unicorn / Faerie splashed across the front, embodying a city girl’s wild, untamed alter ego. It’s a whispered daydream, a playful escape into the mythical, woven into the fabric of the journey.

Packing on The Go is for those who embrace the unknown with wide-eyed curiosity, who find meaning in what others overlook. After all, what’s a packing list if you never really needed to pack?