Advertisement, NYC Lucky House Virtual Viewing

New York, NY - On July 20th Fey Fey Worldwide (FFW) showcased its Autumn/Winter 2024 Ready-To-Wear collection via a performance titled “NYC Lucky House” presented by Apts for Rent. A virtual showing was available for remote audiences through the OnlyFans streaming service.

FFW’s AW24 collection is anchored by the concept of the “house” and incorporates its adjacent thematics into its design and presentation. FFW seeks to create a bridge between the perspectives yielded by one’s childhood in relation to the emotionality of one’s home – memories of which continue to saturate and bleed into one’s adult life, affecting how they move through, see and build their respective world’s. The presentation element of the performance forms an analogy between the human body and a house, exploring the connection between personal intimacy and domestic space.

The performance consisted of 9 models. One of the models, Ruby, played the role of the Apts for Rent broker while the other models brought to life the looks from the AW24 collection – transforming them into playful, sculptural characters in scenes of girlish intrigue. Upon entry, guests were asked to wear the branded shoe covers before embarking on the Open House tour of the Chinatown property. Ambient music was interspersed with an AI-generated broker’s voiceover, filling the room and setting the scene all whilst FFW rendered its own picture of contemporary femininity.